Company Story

The logistixAI® mission is to make the last mile logistics experience efficient, predictable, profitable, and successful for customers.


Our Founder & Chairman, Steve Gordon, has walked in the shoes of our customers and lived to talk about it. In 2000, he founded Optima Service Solutions, which grew rapidly – building a workforce of 5,000+ employees and contractors that delivered and installed white goods in every US zip code, the UK, and Germany. Optima’s customers included Best Buy, Home Depot, Lowe’s, Walmart, Haier, Samsung, Electrolux, and Whirlpool. As Optima grew, Steve looked around for a software application that could help his team manage his increasingly complex, high growth company. He couldn’t find what he needed and ended up developing an expensive custom application.

In 2013, Steve and his partners sold Optima to a larger logistics company, and he moved on to other ventures. However, he never forgot the challenges he faced building the out the software that ran his business, and he knew that hundreds of logistics companies all over the world faced the same challenges. So, in 2019, Steve Gordon founded to provide delivery management software to solve the biggest challenge in logistics: the last mile experience.