About Us
From independent techs to global operations leaders—LogistixAI helps service businesses move faster, work smarter, and deliver better. Because when your team runs smoothly, everything else follows.
LogistixAI is built from the ground up by people who know what it’s like to have jobs piling up and systems letting you down.
Before writing a single line of code, we spent 20+ years operating a global field service and logistics business–dispatching techs, managing deliveries, partnering with retailers like Best Buy, Whirlpool, GE, Pacific Sales, Samsung and Home Depot, and navigating the everyday chaos that comes with it.
That experience led to the creation of Etteo, our parent company, and its flagship platform, LogistixAI. Also part of Etteo, ServiceIT powers our nationwide technician network, enabling seamless execution of field operations.
Together, we deliver an end-to-end solution from intelligent dispatching to on-the-ground service execution, designed to simplify and scale field operations.
Today, LogistixAI helps service businesses of every size–from independent techs to global enterprise teams move faster, scale smarter, and deliver with consistency.
Because when your operation runs smoothly, your business can go further–with less drag and more control.
About us
From the Field, Not the Boardroom.
Our founders spent over 20 years building a global field services company, partnering with leading retailers like Best Buy, Whirlpool, GE, Pacific Sales, Samsung and Home Depot. They saw firsthand how inefficient systems stalled growth, burned out teams, and created more noise than clarity. That experience shaped everything about how we built LogistixAI–from the workflows and dashboards to the way we partner with clients. This isn’t software built in isolation. It’s built from the inside out, shaped by the people doing the work.
About us
What We Believe
About us
Our Team
We’re a diverse group of software engineers, industry veterans, and customer experience specialists on a mission to shape the future of service operations. Our commitment to continuous learning and improvement keeps us on the cutting edge, so you can rest assured you’re investing in a platform built by people who genuinely understand your industry’s challenges.
Core Team
Steve Gordon
Chairman, CEO & Co-Founder
With 30+ years in delivery and in-home service leadership, Steve Gordon has worked with brands like Best Buy, Whirlpool, Lowe’s, and Home Depot. As former CEO of Optima Service Solutions, he led the largest diversified delivery and service company in the U.S., and later developed a premium home delivery software platform acquired by XPO. At logistixAI, Steve drives strategic growth, blending operational expertise with technology innovation to redefine service and logistics management.
Glenn Lebowitz
Director & Co-Founder
A serial entrepreneur with 40+ years of business-building experience, Glenn Lebowitz has founded, scaled, and sold companies in marketing and service, including Optima Direct to Omnicom. Known for his go-to-market strategy expertise, Glenn shapes logistixAI’s growth, partnerships, and expansion plans, ensuring the company remains agile, competitive, and positioned for long-term impact.
Andrew Evans
Chief Technology Officer
Andrew Evans architects the innovation behind logistixAI’s configurable, AI-driven field service platform. With deep experience in both technology leadership and hands-on development, he has delivered enterprise-scale solutions for Coca-Cola, Home Depot, and Best Buy. Andrew blends technical mastery with business strategy to create tools that boost efficiency, cut costs, and elevate customer satisfaction—today and in the future.
Todd Bomser
Chief Financial Officer
With 25+ years in finance and operations, Todd Bomser has guided companies from startup to Fortune 500, leading capital raises, scaling growth, and executing strategic exits. At logistixAI, he aligns financial planning with operational priorities, ensuring sustainable growth and disciplined execution of the company’s vision.
Joseph Sander Jr.
Account Manager
Joe Sander partners with clients to modernize operations through logistixAI’s technology, from scheduling and routing to workforce management. Combining SaaS sales expertise with a hands-on approach, he ensures smooth adoption and measurable ROI. Known for building trust and delivering results, Joe is committed to driving operational excellence and long-term client success.
Advisory Board Members
David Nygaard
President, Home Services – Best Buy
David Nygaard leads Best Buy’s industry-leading service offerings, including Geek Squad, direct sales, customer care, large product fulfillment, and warranty protection. A Best Buy veteran since 1997, he brings unmatched expertise in retail services, supply chain, and customer experience. His insight helps logistixAI tackle complex service challenges at scale—problems most platforms won’t even attempt to solve.
Larry M. Mark
Former Global Finance & Strategy Architect – The Coca-Cola Company
Larry Mark brings 40+ years of financial leadership, most recently as Global VP of Finance Operations for Coca-Cola, guiding $40 B in revenue and $11 B in operating income. He’s held senior roles including CFO for North America and Europe, VP & Corporate Controller, and Head of Investor Relations. Larry’s expertise in enterprise adoption, cost-benefit analysis, and executive decision-making helps position logistixAI for large-scale corporate success.
Ron Wallace
Former President – UPS International
Ron Wallace rose from UPS delivery driver to President of UPS International, leading global operations in over 100 countries. His career is a blueprint in practical leadership, scale execution, and cultural alignment. Author of Leadership Lessons from a UPS Driver, Ron provides logistixAI with proven strategies for building strong teams and delivering operational excellence worldwide.
Joe Sander
Senior Vice President, U.S. Sales – Inspire Medical Systems
Joe Sander has over two decades of sales leadership, driving consistent growth at Inspire Medical Systems and Boston Scientific. He excels at building top-performing teams, expanding market share, and exceeding corporate goals. Joe’s track record in high-growth, innovative companies brings logistixAI sharp insight into sales execution, market penetration, and customer adoption strategies.
Ready to See What LogistixAI Can Do For You?
Let’s talk. Whether you’re running a local service team or scaling globallly, we’re here to help you deliver better—with less drag and more momentum.